DC Sitecore User Group Personalization and Commerce Catalogs

Sessions

Personalization for Impact: Moving Beyond the Low Hanging Fruit

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Phil Wicklund
Sitecore Digital Strategist MVP
Viridian Solutions

Speaker Bio

Phil Wicklund, Sitecore Digital Strategist MVP, has written two books on Sitecore: Sitecore 8 Configuration and Strategy, and Sitecore 8 Development. He lives at the intersection of marketing and technology, possessing a passion for technology solutions that support a business' objectives. Phil is based in Minneapolis, MN, and can be found at sitecoreconfig.com and @pwicklund.

Session Information

Personalization can be nebulous; it’s an abstract notion that customers often have a hard time conceptualizing. This session will make personalization pragmatic so customers can actualize the value of personalization and the fullest potential of the Sitecore platform. We’ll begin by defining the three types of personalization within Sitecore, and how you can progress from tactical personalization into the transformational, and really drive value for your business and customers.

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Sitecore Commerce Catalog Management at Scale

Dean Thrasher
Senior Solution Architect
EPAM Systems

Speaker Bio

Dean Thrasher is a co-organizer of the DC Sitecore User Group and a Senior Solution Architect at EPAM. He has worked on several large-scale Sitecore implementations for clients in the U.S., U.K., and Canada across a variety of industry sectors, including ecommerce, energy, and healthcare. 

Session Information

Integrating Sitecore XP with large external databases poses interesting design and technical challenges, and no sector showcases those challenges better than Ecommerce. How can product data, media, pricing and availability information be combined with Sitecore-managed content to provide a modern, seamless, shopping experience? What architecture and design patterns can we apply to ensure that updates occur smoothly and frequently?

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